Louisville Slugger Museum & Factory welcomed a record number of guests in 2017, with an all-time high of 326,595 visitors. This marks the sixth year out of the last eight years the attraction set a record for attendance, and is the third time it surpassed 300,000 guests.
The 2017 attendance beat the former record, set in 2015, of 314,149 people, an increase of over 12,000 visitors. Total attendance at Louisville Slugger Museum & Factory since it opened in 1996 stands at more than 4.9 million. The 5-millionth guest is projected to walk through the doors in the spring of 2018.
A record-setting year was not anticipated in 2017 due to the closure of the Kentucky International Convention Center for renovations. Also, this is the first time the museum drew more than 300,000 guests without the FFA Convention being hosted in Louisville.
“We are especially excited about this milestone because we believe it demonstrates growing interest in Louisville as a travel destination, and we know our attraction is regarded as one of the unique reasons to visit our great hometown,” said Anne Jewell, Vice President and Executive Director of Louisville Slugger Museum & Factory. “We do not take this support for granted, and truly appreciate that families and travelers choose to spend time with us. Our team is planning for the future to ensure many more years of original and fun experiences for our guests.”
Along with drawing from the surrounding Kentucky and Indiana region, Louisville Slugger Museum & Factory attracted tens of thousands of people to Louisville from Illinois, Ohio, Missouri and Michigan. The top metropolitan areas outside of Louisville are Chicago, Cincinnati, St. Louis, Indianapolis, Detroit, DC/Baltimore, Atlanta, Columbus, Nashville and Milwaukee.
Contributing to the record attendance was the popular exhibit, Big Leagues, Little Bricks: Baseball Art Made with LEGO® Bricks. Other factors included the annual $5 February promotion, special mini-bat giveaways tied to St. Patrick’s Day, the lunar eclipse, and Halloween, along with extended summer hours and promotions.
Louisville Slugger Museum & Factory is currently conducting research to determine what guests most enjoy during their visit as the attraction plans for future exhibits and experiences. New offerings coming up in 2018 include Legends Never Die! The Sandlot Celebrates 25 Years, featuring artifacts from the beloved film, and a commemoration of the 100th Anniversary of Babe Ruth signing a contract with Hillerich & Bradsby Co. in 1918, plus the 100th Birthdays of Ted Williams and Pee Wee Reese.
The special exhibits join an already impressive line-up at Louisville Slugger Museum & Factory. Admission to this Louisville landmark includes engaging